Unit 2: Luxury Boom Marketing Blog Louis Vuitton

Louis Vuitton is a french designer brand that is really expensive and mostly sells to upper class people such as, celebrities, actors and actresses etc. Their logo is really strong and most people are able to recognize it anywhere and they know it's expensive.

Louis Vuitton sells anything from hand-bags, wallets, scarfs, clothing, sunglasses, drinking cups/mugs, luggage, shoes, jewlery, perfume, patterns to customize one's car. They also mentioned that they sells gift boxes just because people like that name. Someone also decided to customize their home with the logo in Mexico.  Louis Vuitton sells their products in a huge variety of ways. Through their website, in their own stores across Europe and NY ( on 5th avenue) and small outlets in Canada.  I believe their intended market is intended for people with alot of money income, women and men with the need to impress others.

<- This is a photo of Jessica Simpsons carrying Louis Vuitton luggage bags. Probably has the money too.

This product appeals to me because it's very expensive looking and I think alot of women everywhere do as well. It gives off the impression that its classy and when people see you wearing it, they think you're classy adn have a grand income.

                  

If  I had alot of money, I would be willing to splurge on this designer make! Becuse its awsome.

-Leah

Apple's Product Mix

Apple designs and makes several different types of products people use for many different things.

For example, Apple creates phone devices, computer divices, app downloading

websites, music downloading websites ( iTunes) and

many others.

That is why I believe they are the leader in smartphones!

 Here is a graph that shows some of the devices Apple's sells, and their increasing product sales by the year

According the the Apple FY2010 Revenue Mix, the chart showed that the iPhone revenue  was at 39%.
Followed by Mac Revenue by 27%.

Apples Product Mix- What they make & What they sell.



Coke Case Study: Coca-Cola - How they use market research

Questions

1. What part does market research play in the marketing concept? (hint: the marketing concept is to: identify, anticipate, satisfy and meet needs profitably”)

Market research plays into the marketing concept by finding out what people want, and what they want to see what benefits them.

2. How will market research help Coca-Cola to develope an appropriate marketing mix for one of its products, e.g. Powerade?

Market research will help Coca-Cola to develope an appropriate marketing mix for one of its products by finding out what people want of out the product. For example, if they are diabetic, health concious etc.

3.  Why is it important to identify different segments of the soft drinks market through market research?

It is important to identify different segments of the soft drinks market through market research by finding out what type of soft drinks people like and choose. Its also important to figure out what brands they're buying, considering people think that just because something says ''0 Calarie"  OR ''0 % Transfat'' on the lable, they are more likely to buy that product. Observe the small details!

4. Market research carried out by Coca-Cola revealed a growth in the number of smaller households. How did this market research information help to inform product design?

This market research information helped to inform product design by finding out what people is smaller house holds like out of a product.

5. Why does Coca-Cola sometimes use quantitative market research rather than qualititave research?

Coca-Cola sometimes use quantitative market research rather than qualititave research because they would rather find out the numbers and statistics. This is easier to estimate the larger population demands then a qualititve reasearch would.

6. Why does Coca-Cola sometimes use qualititive market research rather then quantitive research?

Coca-Cola sometimes uses qualititive market research rather then quantitive research because they are looking for reactions, responses and feelings towards their products.

7. What are the benefits of carrying  out a simulated test market before going for a full launch?

The benefits of carrying out a simulated test market before going for a full launch is that they do not want to waste time money and effort and it not make a revenue.
It show's the reality of what people would want in the real world.

8. Coca-Cola Vinilla was already established successful product in the U.S. Then why was it necessary to research the feelings of the market about Coca-Cola Vinilla before launching the product in the U.K?

It was necessary to research the feelings of the market about Coca-Cola Vinilla before launching the product in the U.K because being in this region and the U.K is totally different. People are such opposited between the U.K and the U.S.
Europe is more refined and conservitive and relaxed, while Americans are more open minded and willing to try just about anything.


-Leah

SWOT Analysis; VitaminWater

         Intro;

Vitamin Water as become a popular beverage, thanks to the growing demand for healthy beverages. Vitamin Water is owned by Pepsi and is becoming one of their leading  brands.

Strengths;

One of Vitamin Water's greatest strengths are spreading the greatness of their company by word of mouth. They only recently made an acutal commercial within the last three years.

You will mostly find Vitamin Water ads in magazines, billboards but rarely on television.

Vitamin Water does a great job by markerting their product by word of mouth.

Celebrity 50Cent has been the spokes person for their great product.

I believe they chose him as their spokes person because he gives off the impression of a strong male who enjoys working out.

Alot of young men look up to this, and endup drinking this beverage thinking that they will endup looking like this because they are drinking this product.

The brand awareness is growing rapidly.



  Weaknesses;

One weakness Vitamin Water has is weak advertising strategies.
Despite of how popular their beverage is, I feel like they would be a bigger expanded company if they'd get the word out about their product.
Besides their biggest competitior Crystal Light, their business seems to be ahead of their game, seen as there is not many vitamin drinks out their that is not for serious health conditions.




 Opportunities;

I think Vitamin Water could improve their company by promotions such as events and contests for their customers. They could develope merchandiseing products and help support charities.
I feel like Vitamin Water who target a totally new target market to the younger cunsomers under the age of 10. They could make a product for kids that has neat little pictures and convinces their parents to purchase it!


Threats;

Vitamin water could make their plastic bottles enviromently friendly.
Many people are starting to recylcle many plastic bottles or own a filterd water device.
People do not want to pollute the earth more then what it is, or more then what it needs to..
If they make their product enviromently friendly, their customers would indefintly go more towards their product then the next leading brand.



-Leah

Mellennials

The things that I think are accurate about my generation are that we are very 'technologic' people.
We grew up with the newer technology then all the other generations. We have it way easier then the last few. Learning and socializing have got way to easier to do.

We are crossing over into adulthood and are now understanding how to connect and interact with this new 'adulthood' conception.

I believe our generation will do a great job for Canada now that we are taking over. We understand the technology better then the Baby Boomers and Generation X. We are learning about the technology currently in schools seen as educationers are foceing the content onto us.

The future is going to be technology. Theres going to be more advanced cars, homes and computers. Computers are already starting to take over jobs, and car control. The only thing i'm worried about is the limited number of jobs within Canada, with current appedemics such as the Baby boomers living linger lives thatnks to advanced technology and medicinal practices. Immigrants taking over cheap and forced labor. And the over population world wide.

 If this is to go on any further, more then half the population will be unemployed and where does that leave the welfare cheques?

Marketing Mix Profile: Apple

COMPANY NAME: Apple



PRODUCT

• describe in detail what services/products/ideas they sell

Apple sells eletronics such as; ipods iphone (4) ipad (touch) ipad nano ipod shuffle ipod classic AppleTV MacBook  AirMacBook (Pro)  MacMini  iMac MacPro.

PRICE

• describe the price range
• (i.e. Expensive $5000 gold watch)
• (i.e. Low Price- "Dollarama")

The ipad 2 cost $519
MacBookAir cost $999
iphone cost $375
MacBookPro costs $1249
AppleTV costs $119

So as you can see, Apple products are not very cheap, however it depends what products are in supply and demand. Mac Books are more in demand because they are a newer product from Apple. Where as regular ipods are cheaper because they are old and are no longer considered the ''in thing''. People are always looking for the next best thing.

PLACE

• in general, where are they located?
• Busy area, conveience, high traffic, etc.

They have a variety of locations. They sell their stuff in electronic companies such as Best Buy and HMV.
Since they are a Canadian company, their headqauters is located in Toronto. Where you place your businesses for marketing is extremely crucial. You wouldn't place a Apple store located in the heart of a rural area. People are too conservative and less interested in current high-selling products. Now, if it were a new farm shop, or a crop market, revenue would sore.


PROMOTION

• what forms of advertising do they use?
• wjay types of promotions and/or spomsorships do they use?

Commercials, billboards, Twitter, Facebook, iTunes, Youtube.

Apple recently has a new commercial on TV where it shows that it doesn't matter what person you are, where you live, you can still enjoy Apple products.

COMSUMER

• describe who their typical customer is. (i.e. - think of their age, gender, income level, where they come from, interests, education, type of employment...)

Teenagers, people with money. Music inspired people interested in the current fad of music. Urbam up-veat people etc. Basically, anyone with money, not directed to a specific age or gender, but to consumers who are seeking and looking for the next big thing.


COMPETITION

• who is their direct competition?
• Who is their indirect competition?
• How do they differ from their competition?

Apple's biggest competition would be Blackberry & Android. Blackberry I find is more expensive then the other brands. However, I find people only spend money on a device which can do the exact same thing as Android and Apple is for the name.
Blackberry recently has recently placed 3rd on the top selling cellphone devices, because of bbm problems. Apple is in high demand, but their products are always changing.
Android sticks to one certain type of device and is completely cheaper.....for now!

Your Consumer Profile:

Segmentation Factor	Specifically:	How you would be described?
Demographics	Age	16
	Gender	Female
	Income
	Family Life Cycle	Living at home
	Other?
Psychographics	Lifestyle	Education
	Taste in Music	R&B
	Attitude towards health	Average
	Celeb you most admire	Kim Kardashian
	Sports/fitness involvement	Gym
	Extracurricular activities	Gym
	Other?
Geographics	Urban, Suburban, Rural	Urban
Behavioural (you may want to think of a particular product that you use often or is new to you)	Benefits sought	Oil of Olay
	Loyalty	Use it a-lot
	Usage	Once a day
	Occasions	Several times
	User Status	Buys one a month
	Other?