Marketing Blog Summative: 7 Main Types of Promotion

There are several different things you should do when doing promiton and alot of things that need to be considered. For example of promotion strategies:
Above-the line, which is a promition that is based on paid-for-advertising in mass media.
Push Strategy that is used above-the-line promo to PUSH products ont o consumers- that tells them about what they are doing.
Below-the-line, is a promotion used more focused, and targeted to reach customers
and the Pull-strategy that uses below-the-line promo- and encourages consumers to demand the product.
Then theres the difficult part, deciding which promo methods to use, who they are targeting and what their objective is for the promotion.


7 Methods of Promotion

The first method in promotion is personal selling. Personal selling involves contact between both the company representative and who make purchases the decision. Also, selling face-to-face, telephone, text, bbm etc. The second method is called direct marketing. Direct marketing is sending mail, e-mails etc to the customer. This is a cheaper method of advertising. Then, there is advertising, doing advertising can be very rewarding, this is where a company can bring out there funner side of things and be really creative.
They advertise through televison, i.e commercials, newspaper ads, through the internet, i.e Facebook, Twitter, then theres outdoor, which can be done on high billboards for everyone to see and buses alot of different people ride etc. Next, there is public relations. Public relations is a certian type of promotion that uses a third-party source. For exapmle, the news. After that, comes sonsorship which is very crucial for supporting events and organizations. They can provide extra money and other valuable assets that are of value to the event. You can do sponsorships through the television, i.e Plan.
Followed by sales promotion that involves a use of special short-term techniques like, flyers, coupons and samples, little things like that, that matter to so many people. Finally, digital communications. This is a promotion made for the web, smartphones, or alot of other types of devices.
You can use digital communications through online advertising, advergaming nd social media.