Thursday, 17 May 2012

Marketing Blog Summative: Extension Strategies

Hershey's Extension Strategey has a wide range of other well-known brands under the Hershey name.
 







Reese's Pieces, is owned by Hershey and is licensed under the name, and with that; Reese's Pieces has several different types of chocolate snacks out there. Theres the normal chocolate and peanut butter flavored, then theres M&M like, candies, then they have the bigger cup chocolate snack. Reese's Pieces ice cream etc.




The Company also owns Twizzlers Licorice.   


No comments:

Post a Comment