Your Consumer Profile:
Segmentation Factor
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Specifically:
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How you would be described?
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Demographics
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Age
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16
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Gender
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Female
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Income
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Family Life Cycle
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Living at home
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Other?
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Psychographics
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Lifestyle
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Education
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Taste in Music
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R&B
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Attitude towards health
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Average
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Celeb you most admire
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Kim Kardashian
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Sports/fitness involvement
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Gym
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Extracurricular activities
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Gym
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Other?
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Geographics
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Urban, Suburban, Rural
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Urban
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Behavioural
(you may want to think of a particular product that you use often or is new to you)
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Benefits sought
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Oil of Olay
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Loyalty
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Use it a-lot
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Usage
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Once a day
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Occasions
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Several times
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User Status
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Buys one a month
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Other?
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Very good! A marketer would love to get this info from you!
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