Monday, 13 February 2012

Your Consumer Profile:

Segmentation Factor
Specifically:
How you would be described?
Demographics
Age
16
Gender
              Female
Income
 
Family Life Cycle
           Living at home
Other?

Psychographics
Lifestyle
Education
Taste in Music
   R&B
Attitude towards health
Average
Celeb you most admire
           Kim Kardashian
Sports/fitness involvement
     Gym
Extracurricular activities
                   Gym
Other?
     
Geographics
Urban, Suburban, Rural
     Urban
Behavioural

(you may want to think of a particular product that you use often or is new to you)
Benefits sought
Oil of Olay
Loyalty
Use it a-lot
Usage
Once a day
Occasions
Several times
User Status
       Buys one a month
Other?

1 comment:

  1. Very good! A marketer would love to get this info from you!

    ReplyDelete