Marketing Mix Profile: Apple

COMPANY NAME: Apple



PRODUCT

• describe in detail what services/products/ideas they sell

Apple sells eletronics such as; ipods iphone (4) ipad (touch) ipad nano ipod shuffle ipod classic AppleTV MacBook  AirMacBook (Pro)  MacMini  iMac MacPro.

PRICE

• describe the price range
• (i.e. Expensive $5000 gold watch)
• (i.e. Low Price- "Dollarama")

The ipad 2 cost $519
MacBookAir cost $999
iphone cost $375
MacBookPro costs $1249
AppleTV costs $119

So as you can see, Apple products are not very cheap, however it depends what products are in supply and demand. Mac Books are more in demand because they are a newer product from Apple. Where as regular ipods are cheaper because they are old and are no longer considered the ''in thing''. People are always looking for the next best thing.

PLACE

• in general, where are they located?
• Busy area, conveience, high traffic, etc.

They have a variety of locations. They sell their stuff in electronic companies such as Best Buy and HMV.
Since they are a Canadian company, their headqauters is located in Toronto. Where you place your businesses for marketing is extremely crucial. You wouldn't place a Apple store located in the heart of a rural area. People are too conservative and less interested in current high-selling products. Now, if it were a new farm shop, or a crop market, revenue would sore.


PROMOTION

• what forms of advertising do they use?
• wjay types of promotions and/or spomsorships do they use?

Commercials, billboards, Twitter, Facebook, iTunes, Youtube.

Apple recently has a new commercial on TV where it shows that it doesn't matter what person you are, where you live, you can still enjoy Apple products.

COMSUMER

• describe who their typical customer is. (i.e. - think of their age, gender, income level, where they come from, interests, education, type of employment...)

Teenagers, people with money. Music inspired people interested in the current fad of music. Urbam up-veat people etc. Basically, anyone with money, not directed to a specific age or gender, but to consumers who are seeking and looking for the next big thing.


COMPETITION

• who is their direct competition?
• Who is their indirect competition?
• How do they differ from their competition?

Apple's biggest competition would be Blackberry & Android. Blackberry I find is more expensive then the other brands. However, I find people only spend money on a device which can do the exact same thing as Android and Apple is for the name.
Blackberry recently has recently placed 3rd on the top selling cellphone devices, because of bbm problems. Apple is in high demand, but their products are always changing.
Android sticks to one certain type of device and is completely cheaper.....for now!