Thursday, 12 April 2012

Unit 2: Luxury Boom Marketing Blog Louis Vuitton

Louis Vuitton is a french designer brand that is really expensive and mostly sells to upper class people such as, celebrities, actors and actresses etc. Their logo is really strong and most people are able to recognize it anywhere and they know it's expensive.

Louis Vuitton sells anything from hand-bags, wallets, scarfs, clothing, sunglasses, drinking cups/mugs, luggage, shoes, jewlery, perfume, patterns to customize one's car. They also mentioned that they sells gift boxes just because people like that name. Someone also decided to customize their home with the logo in Mexico.  Louis Vuitton sells their products in a huge variety of ways. Through their website, in their own stores across Europe and NY ( on 5th avenue) and small outlets in Canada.  I believe their intended market is intended for people with alot of money income, women and men with the need to impress others.
<- This is a photo of Jessica Simpsons carrying Louis Vuitton luggage bags. Probably has the money too.

This product appeals to me because it's very expensive looking and I think alot of women everywhere do as well. It gives off the impression that its classy and when people see you wearing it, they think you're classy adn have a grand income.
                  
If  I had alot of money, I would be willing to splurge on this designer make! Becuse its awsome.

-Leah