Apple's Product Mix

Apple designs and makes several different types of products people use for many different things.

For example, Apple creates phone devices, computer divices, app downloading

websites, music downloading websites ( iTunes) and

many others.

That is why I believe they are the leader in smartphones!

 Here is a graph that shows some of the devices Apple's sells, and their increasing product sales by the year

According the the Apple FY2010 Revenue Mix, the chart showed that the iPhone revenue  was at 39%.
Followed by Mac Revenue by 27%.

Apples Product Mix- What they make & What they sell.



Coke Case Study: Coca-Cola - How they use market research

Questions

1. What part does market research play in the marketing concept? (hint: the marketing concept is to: identify, anticipate, satisfy and meet needs profitably”)

Market research plays into the marketing concept by finding out what people want, and what they want to see what benefits them.

2. How will market research help Coca-Cola to develope an appropriate marketing mix for one of its products, e.g. Powerade?

Market research will help Coca-Cola to develope an appropriate marketing mix for one of its products by finding out what people want of out the product. For example, if they are diabetic, health concious etc.

3.  Why is it important to identify different segments of the soft drinks market through market research?

It is important to identify different segments of the soft drinks market through market research by finding out what type of soft drinks people like and choose. Its also important to figure out what brands they're buying, considering people think that just because something says ''0 Calarie"  OR ''0 % Transfat'' on the lable, they are more likely to buy that product. Observe the small details!

4. Market research carried out by Coca-Cola revealed a growth in the number of smaller households. How did this market research information help to inform product design?

This market research information helped to inform product design by finding out what people is smaller house holds like out of a product.

5. Why does Coca-Cola sometimes use quantitative market research rather than qualititave research?

Coca-Cola sometimes use quantitative market research rather than qualititave research because they would rather find out the numbers and statistics. This is easier to estimate the larger population demands then a qualititve reasearch would.

6. Why does Coca-Cola sometimes use qualititive market research rather then quantitive research?

Coca-Cola sometimes uses qualititive market research rather then quantitive research because they are looking for reactions, responses and feelings towards their products.

7. What are the benefits of carrying  out a simulated test market before going for a full launch?

The benefits of carrying out a simulated test market before going for a full launch is that they do not want to waste time money and effort and it not make a revenue.
It show's the reality of what people would want in the real world.

8. Coca-Cola Vinilla was already established successful product in the U.S. Then why was it necessary to research the feelings of the market about Coca-Cola Vinilla before launching the product in the U.K?

It was necessary to research the feelings of the market about Coca-Cola Vinilla before launching the product in the U.K because being in this region and the U.K is totally different. People are such opposited between the U.K and the U.S.
Europe is more refined and conservitive and relaxed, while Americans are more open minded and willing to try just about anything.


-Leah

SWOT Analysis; VitaminWater

         Intro;

Vitamin Water as become a popular beverage, thanks to the growing demand for healthy beverages. Vitamin Water is owned by Pepsi and is becoming one of their leading  brands.

Strengths;

One of Vitamin Water's greatest strengths are spreading the greatness of their company by word of mouth. They only recently made an acutal commercial within the last three years.

You will mostly find Vitamin Water ads in magazines, billboards but rarely on television.

Vitamin Water does a great job by markerting their product by word of mouth.

Celebrity 50Cent has been the spokes person for their great product.

I believe they chose him as their spokes person because he gives off the impression of a strong male who enjoys working out.

Alot of young men look up to this, and endup drinking this beverage thinking that they will endup looking like this because they are drinking this product.

The brand awareness is growing rapidly.



  Weaknesses;

One weakness Vitamin Water has is weak advertising strategies.
Despite of how popular their beverage is, I feel like they would be a bigger expanded company if they'd get the word out about their product.
Besides their biggest competitior Crystal Light, their business seems to be ahead of their game, seen as there is not many vitamin drinks out their that is not for serious health conditions.




 Opportunities;

I think Vitamin Water could improve their company by promotions such as events and contests for their customers. They could develope merchandiseing products and help support charities.
I feel like Vitamin Water who target a totally new target market to the younger cunsomers under the age of 10. They could make a product for kids that has neat little pictures and convinces their parents to purchase it!


Threats;

Vitamin water could make their plastic bottles enviromently friendly.
Many people are starting to recylcle many plastic bottles or own a filterd water device.
People do not want to pollute the earth more then what it is, or more then what it needs to..
If they make their product enviromently friendly, their customers would indefintly go more towards their product then the next leading brand.



-Leah